The Challenge and Adoption of Green Initiatives for Transport and Logistics Service Providers

Introduction Due to the increasing demand for advanced logistics and supply chain management (SCM) services over the past decade fuelled by e.g. globalization, customer orientation and different market conditions, the role of logistics service providers (LSPs) has started to change both when it comes to content and complexity. Furthermore, LSPs and its services have been identified to have potential to become more value-adding operation in supply chains (Bø and Hammervoll, 2010). This applies when LSPs begin to transform their operations and strategy to become more effective from a green perspective. However, research shows that managers in general lack an understanding of what kind of initiatives that can be part of the sustainability performance and furthermore there is a lack in a common overall view about the whole spectrum of drivers and barriers that are relevant to their companies and industries (Berns et al., 2009).